Amazon is all set to face some serious competition now. Retail giant Wal-Mart and tech giant Google are all set to venture into the voice activated shopping business. Wal-Mart which already holds the largest share in retail shopping all around the world is planning to venture into the voice-activated shopping but it is not doing it alone. Yes, Wal-Mart has joined hands with Google to make this happen.
In a statement released by Wal-Mart, the company said that it is working with Google to offer millions of items to customers. The world’s largest retailer will make everything from laundry detergent to Legos for voice shopping through tech support from Google. Google is claiming it to be its largest retail partnership to date. Google will use its voice-powered assistant Home Speaker to deliver the most personalized shopping experience for users. Both Google and Wal-Mart look to broaden the reach to customers in the online retail market so far dominated by Amazon’s Alexa-powered Echo device.
Voice-activated devices are steadily becoming part of everyone’s life. Apple Inc is also planning to launch one by the end of 2017. Wal-Mart is looking to change the whole retail arena by making voice-activated shopping more popular than ever before. Personalizing the whole thing makes even generic items like milk, bread, cheese and spices available through Google Assistant. Google already has the Google Express program that lets you order essentials from over 40 retail brands. The service was launched this year in February and has popular retailers like Target and Costco on board. However, the service is said to be far behind Amazon’s Echo which has dominated the market since 2014.
Wal-Mart, on the other hand, is already the undisputed leader in retailing but lags behind Amazon when we talk about online shopping. In order to surge ahead in the race, the company has already made amends to its shipping while expanding its store-curb pickup for products ordered online. To make things seriously better, Wal-Mart announced on Monday that it is joining hands with Uber as well.
Amazon has a great service with even same-day and one-hour shipping options to customers. Amazon offers $99 a year membership which Google & Wal-Mart are looking to rival by offering $95 a year starting this Wednesday. Wal-Mart and Google look to deliver free within one to three days of making the purchase. There will be an easy reorder feature that will allow shoppers to reorder their favorite products with a link to Wal-Mart account. Wal-Mart has the support of a massive global store network. Wal-Mart is looking to make full use of the 4,700 stores that it has across the United States.
Wal-Mart is headed in the right direction of taking voice-activated shopping to a whole new level. With the existing infrastructure and resources, the company is looking to tap the maximum potential of Google’s tech. The voice-activated shopping service will be available for customers by late September of this year.