Earlier this year in March, Samsung launched its very own virtual assistant Bixby. The voice-enabled AI assistant was launched with Samsung Galaxy S8 and S8+ during the Samsung Galaxy Unpacked event in early 2017. While the device hit the markets in March, Bixby only came to market in early May.
The first country to have its hands on Bixby was Samsung’s native company, Korea followed by the United States in July. Samsung recently released a statement that the voice-enabled AI assistance is available in over 200 markets worldwide which include, Canada, England, Australia and South Africa. Surprising the company highlighted only English speaking countries and to everyone’s disappointment, it is only available English and native Korean.
Yes! You heard it right. Bixby till date is available only in two languages, English and Korean. On the other hand if your compare Bixby with other AI assistants it lags behind. Apple’s Siri talks in 21 languages plus various regional variants, Microsoft’s Cortana speaks eight languages while Google’s assistant will converse in nine languages. Online shopping giant, Amazon’s Alexa, speaks the US and UK English along with German.
There is no denying the fact that English is the most widely spoken language but you cannot count out languages. There are many countries that speak Spanish, French and German etc as primary languages. Unfortunately, Bixby is trained in only US English which means it may face serious issues in Latin American, Indian and African countries. So it will not be wrong to say that Samsung has itself brought down the hype around Bixby. Even though the application may not be at par with Siri or Cortana, yet the company is very optimistic about its features and resources. Samsung is so confident with Bixby’s credibility that it has even given a dedicated button exclusively for this on some of its flagship phones.
As per the company’s R&D dept, Samsung is looking to enhance Bixby’s voice capabilities pretty soon. For the time being, the company is looking at the tech and features of the app. However, in the near future, the company looks to expand Bixby’s learning power to more intelligent and personalized interactions with seamless connections across many devices. Samsung added that Bixby would support more languages in the future.