Facebook is taking further steps to monetize is live messaging application WhatsApp. The social media and tech giant, Facebook is gearing up to make bucks from WhatsApp. The company looks to make financial rewards from the messaging app that is acquired back in February 2014 for approximately US$19.3 billion. Today the quick messaging application is used by more than billion people every day across the globe.
The WhatsApp team at Facebook headquarters is working to make the most of the application. WhatsApp features are being tested for business purposes. These will allow companies to chat with their clients on the app. A pilot program has already been set into place. The program features a green badge next to business contacts indicating that the business is verified by the service. According to Chief Operating Officer Matt Idema, the company intends to charge money from businesses for using their services in the future.
The messaging application WhatsApp was started in the year 2009. It slowly became world’s favorite messaging app overtaking Blackberry Messenger. Eventually, in the year 2014, Facebook acquired the application and made many changes to it. The deal’s purchase price was slightly more than the market value of Sony Corp at that time. Facebook earns a lot of money through advertisements and branding however a similar was not made with WhatsApp until now. The company has now shifted focus to WhatsApp. The Messenger Application of Facebook already has advertisements since July this year. This has further monetized the chat service.
Chief Operating Officer, Idema, however, didn’t make any comments on the paid features. The CEO declined to give indications as to when the paid features will have their debut. The details of the monetization move have not been made public. The move is only intended to make services better for personal customers.