Alphabet Inc.’s self driving car unit Waymo and several other groups have come up with a campaign in an attempt to convince the iffy Americans who are still unsure about the self driving car technology.
on Mondaythat they’ve teamed up with Mothers Against Drunk Driving, the National Safety Council, and the Federation for Blind Children in a campaign called “Let’s Talk Self-Driving.
The company promises that self driving cars could greatly reduce the accidents due to drunk driving and also could allow the blind people access to personal transportation.
The entire country is still arguing as to how the rapidly growing technology will be managed and whether it would be safe whereas the critics are pointing fingers at the Congress wrangling that they are moving way too fast and not ensuring enough safeguards.
Waymo said the campaign will start on Monday in Arizona where the company is currently testing the self driving cars.
The campaign will include digital ads, outdoor billboards, fuel pump advertising and radio spots.
The company, however, refrained from mentioning how much the advertising campaign will cost.
As per the recent surveys undergone in America, a majority of the population is still unsure about the idea of self driving cars.
The American Automobile Association (AAA) stated in March that it had found that three-quarters of the American drivers said that they would be afraid to hop on a self driving car.
In February, U.S. Transportation Secretary Elaine Chao urged “Silicon Valley, Detroit, and all other auto industry hubs to step up and help educate a skeptical public about the benefits of automated technology.”
John Krafcik, chief executive of Waymo, said in a blog post: “There’s great enthusiasm and curiosity about self-driving cars – and there’s some confusion, too.” He added that the “technology can help address some of the biggest safety challenges on our roads today.”
According to last week’s statistics, deaths due to accidents in U.S. rose to 37,461 and pedestrians killed rose 9 percent to 5,987, the highest number since 1990.
On Wednesday, a U.S. Senate Panel unanimously gave a way through to a bill aimed at speeding up the use of self-driving cars.
The bill must still clear a full Senate vote but it seems it will get through.